How Not to Bring Your Product to Market

Michael Stranahan, Carlos Neumann and Paul Hildebrandt
Proceedings of Bridges 2011: Mathematics, Music, Art, Architecture, Culture (2011)
Pages 597–600 Short Papers


A concise diatribe based on hypothetical personal experiences of the authors, concerning some of the many ways not to market a new product idea (such as a hypothetical mathematical and/or artistic modeling system, the similarity of which to the product known as Zometool is purely coincidental).